Running for office comes with a thousand decisions—and fundraising often feels like the most intimidating one.
For first-time candidates especially, the early days can feel overwhelming: new tools, new expectations, and constant pressure to “get it right.” But the truth is, campaigns that succeed early don’t do everything. They do a few things well—and they do them quickly.
Here’s what every first-time candidate should focus on in their first 30 days.
Your campaign should be able to confidently accept donations as soon as you announce.
That means:
Waiting for things to be “perfect” costs momentum. Launch cleanly, then improve as you go.
Early fundraising doesn’t come from strangers—it comes from people who already know you.
Start with:
Track who you’ve called, who pledged, and who needs follow-up. The biggest mistake early campaigns make isn’t asking—it’s forgetting to follow up.
You don’t need polished political language to fundraise effectively.
Your first email should answer three questions:
If it sounds like something you’d say out loud to a supporter, you’re doing it right.
4. Create One Link You Can Share Everywhere
Early on, simplicity wins.
Use one primary fundraising link across:
This keeps things clear for supporters and makes it easier for you to track what’s working.
By the end of your first 30 days, you should know:
Momentum matters more than perfection. Campaigns that start strong raise earlier, stress less, and make better decisions later.
👉 Want a step-by-step guide to launching fast? Download the 2026 Fundraising Toolkit.
GoodChange
6834 Cantrell Road #2406
Little Rock, AR 72207