Fundraising, the lifeblood of most organizations and campaigns, relies on the passion and dedication of volunteers. These amazing folks are known as bundlers, but at, GoodChange, we affectionately refer to them as heroes, lifesavers and MVPs. Tirelessly going above and beyond during the craziness of campaign season, they open their homes for events, call friends and strangers, write emails, and activate their personal networks to raise critical funds. Their efforts are truly the backbone of campaigns. However, the collaboration between bundlers and organizational staff can sometimes be a challenge.

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In the past, bundlers would receive an online fundraising link to share with their networks. Sounds simple enough on all fronts, right? The reality becomes more complicated in the day to day of a campaign. Bundlers need to know if their efforts are working, and in many cases, there are 10-20 bundlers on a campaign.As bundlers seek updates, they often turn to the campaign or organization’s staff to pull reports, which can get hairy for staff, especially if they need to provide several different reports to bundlers, and in this day and age, is a needlessly slow and cumbersome task. The last thing any campaign wants to do is slow the momentum of our heroes by being a bottleneck for critical information.

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Staff members, already juggling numerous responsibilities, may become overwhelmed by the constant requests for information. Bundlers (our heroes) may feel disconnected and unappreciated about the impact of their efforts, dampening their enthusiasm and slowing momentum. These challenges are common in the world of fundraising, and they underscore the need for a more efficient and empowering approach—one that allows bundlers to work independently and squeeze the most out of every effort. And - here comes the good part! IMAGINE if bundlers (our heroes! We can’t say it enough times!) could create their own fundraising links tailored to different segments of their network. IMAGINE if they were able to personalize their own targeted outreach. IMAGINE they could access real-time reports on their own, seeing exactly who has donated and who hasn’t, and take follow-up actions without needing to rely on organizational staff for updates. This level of autonomy not only empowers bundlers but also frees up staff to focus on other critical tasks, streamlining the entire fundraising process! And GoodChange has made it a reality with our team leader/bundler-friendly features.

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Besides the time it saves everyone involved, you have the option of introducing a bit of friendly competition among bundlers, which can motivate them to push harder and turn the fundraising process into a fun and engaging challenge. The possibilities are nearly endless! The issues that bundlers (our heroes) and staff face in traditional fundraising models are significant, but they are certainly not insurmountable. GoodChange provides the tools and support needed to flip these challenges into opportunities for more engagement, more donor appreciation, and more wins. Want to take your bundlers or finance committee to the next level? Email us at hi@goodchange.app. We’d love to help!!

The last thing any campaign wants to do is slow the momentum of our heroes by being a bottleneck for critical information.

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