Emily and I recently sat down with Lara Farrar of Arkansas Business to chat about GoodChange. As we're wrapping up our first full calendar year in operations, we're looking back at where we started, and where we are today. Initially working to create a spare change fundraising app, GoodChange has rapidly evolved and today provides the most flexible ways for donors to give, donor-empowering relational fundraising tools, and a modern financial infrastructure to make speedy, secure payments. Ms. Farrar easily got to the heart of our mission, which is to make fundraising easy, transparent, and most of all - fun! Check out the article below, link to the full article below.

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Monday, Nov. 27, 2023

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Anyone who’s ever worked in fundraising knows raising money can be a major PITA (if you don’t know that acronym, Google it). Donors get tired of being pestered. Figuring out which channels are the best to reach different audiences is daunting (Launch a TikTok campaign for Gen Z? Pass out fliers on cruise ships for boomers?). Organizing donations is also cumbersome (What is a token? People still use checks?). There’s one solution that’s working to simplify the tangled web of raising money.  With GoodChange, the co-founders are hoping to do just that. It’s a web-based application called GoodChange. And it was developed in Little Rock by native Arkansans Becky Pittman and Emily Wineland who (surprise, surprise) both have previous careers in political fundraising. “The technology that was available to us, it wasn’t catching up to what was needed,” Wineland told me. “Everyone was feeling really exhausted and over-solicited, so you constantly were looking for new ways to engage donors.”