Campaign fundraising has always been a grind. Hours of call time, pledge tracking, follow-up reminders, and the constant challenge of turning verbal commitments into real dollars. One of the most effective ways to expand a campaign’s reach is through bundlers—supporters who rally their own networks to expand yours, to give, and to be a a part of the team. In previous years, equipping bundlers with the right tools has been clunky at best.

That’s why we built the GoodChange Bundler —volunteer fundraisers are critical to expanding your reach and network, and the Bundler simplifies volunteer fundraising and automates the tasks that slow teams down.

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WHAT IS A BUNDLER, AND WHY DO THEY MATTER?

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Bundlers are the multipliers in your fundraising operation. They may give the max, they may give their spare change—but they bring their friends, family, and colleagues along with them. One motivated bundler can grow your network by hundreds of people. And many of those people will be new donors, but only if they have an easy way to organize and track those efforts.

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WHO CAN BECOME A BUNDLER?
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Anyone. That’s the beauty of it.

Bundling is no longer limited to insiders, big donors, or staff. With GoodChange, every supporter has the chance to step up and rally their own network.

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HOW TO BECOME A BUNDLER

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There are two simple paths:

• Campaign Invite – Campaigns can invite donors to "Give and Share" from a preferred link.
• Self-Start – Anyone can create their own bundler link by creating a GoodChange account at www.goodchange.app, then visiting www.goodchange.app/fundraisers and selecting a fundraiser they’d like to share.
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No manual link creation, no extra approvals needed—just easy access to more help.

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HOW IT WORKS

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Once someone becomes a bundler, the process is seamless:
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1. Share a Unique Link – From your campaign dashboard, choose a fundraiser or event and share the donation link.
2. Bundlers Get Their Own Tracking – Each supporter who shares the link gets a unique, shareable URL tied directly to their account.
3. Effortless Follow-Up – Bundlers can choose to share their targets with the campaign, who can can see who has donated through the bundler link. Pledge-chasing becomes a breeze this way!
4. Campaign-Wide Visibility – Campaigns can track every bundler’s progress in real time, right inside the dashboard.

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WHY THIS MATTERS FOR CAMPAIGNS NOW

Today more than ever, campaign must build their base from the inside out. Doing this alone is nearly impossible - engaging supporters and volunteers to help raise saves time and and protects your team from burnout.

With the Bundler:
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• Supporters are empowered to act by generating their own links and doing their own outreach.
• Fundraisers stay focused on growing donor support via calls and events instead of admin work.
• Campaigns get instant visibility into what’s working and who their top bundlers are.
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That means more money raised, faster—and with less stress on your team.

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BUILDING MOMENTUM TOGETHER

Campaigns are people centered machines. The Bundler makes it easier for your people to be part of the team in a meaningful way, whether they’re giving, sharing, or rallying their networks. With GoodChange, you can take what was once a logistical headache and turn it into one of your most efficient, effective fundraising strategies.

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Want a demo of the Bundler? Email us at contact@goodchange.app & we'll set it up for you!

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