Your donation form is one of the most important pages your campaign will ever publish.

It’s where support turns into action—and small choices can make a big difference in whether someone gives or clicks away.

Here’s how to create a donation form that actually converts.

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1. Start With One Clear Goal

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Every donation form should answer one question immediately:

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What is this contribution helping accomplish right now?

Avoid vague language. Be specific:

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• Launching the campaign
  
• Funding field outreach
  
• Building early momentum
  
  

Clarity builds confidence.

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2. Keep the Form Simple

The more fields you add, the fewer donations you’ll receive.

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Stick to what’s necessary:

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• Name
  
• Email
  
• Contribution amount
  
  

If a field isn’t required, don't add it to the form. You can always collect more information later.

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3. Use Suggested Amounts That Feel Real

Suggested amounts help guide donors—but only if they feel achievable.

Good rules of thumb:

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• Include a range
  
• Anchor around what supporters are likely to give
  
• Make it easy to customize
  

Avoid overwhelming donors with too many options.

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4. Design for Mobile First

Many supporters will donate from their phone.

Make sure your form:

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• Loads quickly
  
• Is easy to read on a small screen
  
• Has large, tappable buttons
  
  

If it’s frustrating on mobile, it’s costing you money.

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5. Don’t Forget the Thank-You

The confirmation page matters.

A strong thank-you:

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• Reinforces the impact of the gift
  
• Makes donors feel appreciated
  
• Encourages future engagement
  
  

Fundraising is relational. Treat it that way from the first contribution.

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👉 For more tips and ready-to-use templates, check out the 2026 Fundraising Toolkit.

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