FOR IMMEDIATE RELEASE
Contact: Becky Pittman
501-658-8185
becky@goodchange.app

"Change Week" Set to Spark Grassroots Giving and Drive Meaningful Change; Bolster Relational Fundraising Efforts

GoodChange’s Change Week will help campaigns and causes build relationships with their supporters and lay a strong foundation for grassroots supporters ahead of the 2024 elections

Little Rock, Ark. February 7, 2024 – GoodChange, a financial technology company helping campaigns and advocacy organizations quickly raise, hold, and spend funds while empowering donors through relational fundraising programs, is proud to announce the launch of the inaugural "Change Week." This exciting week-long event aims to inspire individuals, candidates and causes to rally their grassroots supporters to give digital spare change roundups that can significantly impact campaign seasons.

Change Week will run from February 12, 2024, to February 18, 2024, and invites democratic, progressive, or non-partisan campaigns and causes to participate in this innovative movement. The concept behind Change Week is simple: harness the collective potential of spare change to fund campaigns and causes.

At its core, Change Week leverages the familiarity of spare change roundups to inspire a culture of giving. By rounding up spare change, individuals can easily support the causes and candidates they believe in. In addition, GoodChange offers support for scalable relational fundraising programs, which are key for challenger campaigns and causes.

"Change Week is not just about spare change; it's about creating a ripple effect of positive change across the nation," said GoodChange Cofounder Becky Pittman. "By uniting under this common cause and focusing on relational fundraising efforts, campaigns and causes can harness the power of every supporter to make a huge collective impact."

"We are thrilled to launch Change Week and provide a platform for everyone to contribute to meaningful change, no matter the size of their contribution. This is a unique opportunity for grassroots supporters, candidates, and causes to come together and make a real difference," said Emily Wineland, Cofounder at GoodChange.

Current GoodChange spare change donor Josh Price said of the program, "It couldn't have been easier to contribute to my favorite causes. Over the past year, my spare change has made a significant contribution. The funny thing is, the amount I was donating came out weekly, and it never felt like I was doing much. But, it adds up.”

Throughout Change Week, GoodChange will equip participants with resources, events, and community engagement opportunities to inspire and educate them on the power of their collective contributions. GoodChange encourages individuals, campaigns, and organizations to join the movement, spread the word, and rally their supporters for Change Week. To learn more about Change Week and how to get involved, please visit www.goodchange.app/changeweek or email hi@goodchange.app.

About GoodChange:
GoodChange is the intersection of responsive financial technology and advocacy fundraising. Combining the latest fintech and financial management innovations with proven fundraising strategies, GoodChange provides the power to reach, convert, and engage new and existing donors with ease. Learn more at GoodChange.app. Follow GoodChange on Facebook, LinkedIn, and Twitter (@goodchangeapp).

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