Platform Comparison

GoodChange vs. ActBlue

A direct, factual comparison of two fundraising platforms built for progressive campaigns — so you can make the right choice for your race.

3.75%+25¢
GoodChange Standard
74%
Donors Cover Fee
Same Day
GoodChange Launch
Overview

What Are These Platforms?

GoodChange

Modern Fundraising for the Movement

GoodChange is an online fundraising platform for progressive campaigns, PACs, state parties, trade associations, and nonpartisan candidates — built and operated by Level Wins in Little Rock, Arkansas. It offers same-day launch, donor fee coverage, spare change round-ups, peer-to-peer tools, a full public API, embeddable donation forms, and compliance reporting. Pricing starts at 3.75% + 25¢ per transaction with no monthly fees and no platform tips.

ActBlue

A Legacy Democratic Fundraising Platform

ActBlue is a Democratic Party political action committee and fundraising platform founded in 2004. It processes individual contributions and charges a flat 3.95% processing fee per donation. As a nonprofit, ActBlue also runs its own fundraising program and accepts optional donor tips to fund its operations. ActBlue serves eligible Democratic and progressive candidates, political organizations, and 501(c)(4) nonprofits at the federal, state, and local levels.

Side-by-Side

Feature Comparison

A direct look at how these two platforms compare across the features that matter most to campaigns.

Feature GoodChange ActBlue
Processing Fee 3.75% + 25¢ (Standard) 3.95% flat
Monthly Platform Fees None — ever None
Platform Tips to Vendor Never charged Donors prompted to tip ActBlue
Donor Fee Coverage Yes — 74%+ adoption rate Not offered
Same-Day Launch Always Some accounts take up to a week
Spare Change Round-Ups Yes — unique passive giving Not available
Full API + Webhooks Yes Limited API
Peer-to-Peer Fundraising Yes Yes
Compliance Tools Included on every plan Yes
Leaderboards & Gamification Yes Not available
Payout Speed Weekly (Standard); daily option (Pro) Standard payout schedule
Who Can Use It Progressive, Democratic, and nonpartisan candidates Democratic and progressive only
What Matters Most

Key Differences

💰

Donor Fee Coverage vs. Platform Tips

This is the most significant practical difference. GoodChange offers donor fee coverage — donors see a transparent option to cover the processing fee at checkout, and 74% choose to do so. That means campaigns typically pay an effective rate of 1–2%. ActBlue takes a different approach: it asks donors to optionally tip ActBlue to fund its own operations. One puts more money in your campaign's account. The other funds the platform.

Same-Day Launch vs. Merchant Account Delays

GoodChange campaigns can create an account and start accepting donations the same day — always. ActBlue is fast for most campaigns, but some state and local races can take a week or more to get started. For campaigns that need to move fast — around a news cycle, endorsement, or filing deadline — that gap matters.

🔌

Full API & Webhooks vs. Limited API

GoodChange offers a full API, automated webhooks, and embeddable donation forms — allowing campaigns, developers, and agency partners to integrate donation infrastructure directly into any website, CRM, or custom tech stack. ActBlue offers a limited API. For campaigns working with digital agencies or building custom infrastructure, this is a meaningful capability gap.

🪙

Spare Change Round-Ups

GoodChange offers a unique passive giving feature: spare change round-ups. Donors connect a debit or credit card and every everyday purchase is rounded up to the nearest dollar — with the difference going to their campaign automatically. This generates ongoing, low-friction revenue that compounds over time without repeated asks. ActBlue does not offer this feature.

Real Campaign Data

Same Donors. Same Effort. More Money.

In a 12-week comparison, a campaign using GoodChange's donor fee coverage generated $3,078.37 more than the same campaign would have raised on a platform without it — at an identical ask amount. With the majority of these donors covering the fee, nearly every dollar given actually lands in the campaign account.

$107,638
Net Revenue on GoodChange
$104,560
Net Revenue Without Fee Coverage
$3,078
More Raised in 12 Weeks
1–2%
Effective Rate (Fee-Covered)
Making the Right Choice

Who Should Use Which Platform?

GoodChange is a strong fit if you…

  • Want to maximize net revenue per dollar raised
  • Need to launch and start raising the same day
  • Are building custom tech and need a full API
  • Work with an agency or consultant who needs integrations
  • Want passive giving tools like spare change round-ups
  • Are a nonpartisan, judicial, or school board candidate
  • Want full, guaranteed ownership of your donor data

ActBlue may be a fit if you…

  • Are running a federal race relying on previous ActBlue donors
  • Don't need automations and extra giving options for your donors
  • Prefer a nonprofit-operated platform model
Common Questions

Frequently Asked Questions

Yes. GoodChange is a direct alternative to ActBlue for progressive campaigns, PACs, state parties, and nonprofits. It offers same-day launch, no platform tips, donor fee coverage (adopted by 74%+ of donors), a full API, embeddable forms, and pricing starting at 3.75% + 25¢ — compared to ActBlue's 3.95% flat fee.
Yes. GoodChange supports same-day setup and your donor data belongs to you. Contact the GoodChange team at contact@goodchange.app to discuss migration and get set up quickly.
Yes. GoodChange offers a full API, automated webhooks, and embeddable donation forms — allowing campaigns to integrate directly into websites, CRMs, and custom tech stacks. ActBlue's API is limited, which limits integration options for campaigns with digital agency partners or custom infrastructure needs.
Donor fee coverage lets donors optionally cover the processing fee at checkout — for example, adding $0.58 to a $15 donation so the campaign receives the full $15. GoodChange includes this on every plan, and 74%+ of donors choose to cover the fee. ActBlue does not offer donor fee coverage. Instead, it prompts donors to tip ActBlue itself to fund its own operations.
Spare change fundraising is a GoodChange-exclusive feature where donors connect a card and round up everyday purchases to the nearest dollar, with the difference going to their campaign automatically. It creates passive, ongoing revenue without repeated asks. ActBlue does not offer this feature.

Ready to Raise More and Keep More?

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